Inquiries to bookings
Website inquiries land on a board. Approve the hunters you want, and each one gets a one-time code to book.
For hunting outfitters, fishing charters, lodges and guide services
Fill every blind. Book every tag.
HuntReserve handles your bookings, waivers, license checks, payments and state paperwork. Our marketing partner, a leading national agency that specializes in getting local businesses found and turning searches into leads, handles the marketing that keeps your calendar full. You get both in one monthly package, and more of your time back in the field.
The short answer
What is outfitter booking software?
Outfitter booking software takes reservations, deposits, waivers and client details online, so hunting outfitters, guides, lodges and fishing charters stop running the season from texts and spreadsheets. HuntReserve is booking, waiver, payment and marketing software for those outfits, with a marketing team built in, from $159 a month.
Built for every kind of outfit
Ducks at dawn, gators at midnight, tarpon at noon
Day hunts with forty shooters, a six-day pack trip for two or a half-day charter, HuntReserve fits the way you already run your season. See it for your kind of outfit →
The platform
The whole season in one place
From the first inquiry to the hide coming back from the tannery, every step lives in HuntReserve's outfitter booking software, and your hunters do most of the typing.
Every hunter registers
Each member of the party fills in their own details, signs the waiver and uploads their license. Minors get a guardian co-signature.
License scan
AI reads each driver's license and checks the name against the waiver signature. Backs of cards and blurry photos get bounced.
Payments, your Stripe
Deposits, balances, invoices and refunds paid straight into your own Stripe. Products sync automatically. No marketplace cut: 0% booking fees on Full Draw and up.
Hunt Progress board
See who's registered, signed, licensed, approved and paid on every hunt, and resend anything with one click.
Camp Mode
No signal at camp? Waivers, guardian signatures and license photos are captured offline and sync when you're back in range.
Lodging & rooms
Cabins and rooms with nightly capacity, an occupancy grid, and lodging priced right into the booking.
Waitlist that refills
Sold out? Hunters join the waitlist, and a cancellation offers the spot to the next in line with a 24-hour claim link.
Tags & harvest reports
A tag register tied to every harvest, plus state reports pre-filled with a deadline countdown. Florida alligator, deer and turkey built in.
Reminders that run themselves
Balance due, missing paperwork, what to bring and the day-before message, by email and text.
QuickBooks sync
Customers, invoices, payments, refunds and expenses flow into QuickBooks Online on their own.
Processing tracker
Hides, meat and mounts tracked from cooler to doorstep, with a status page the hunter can check any time.
Plus calendar and capacity, guide assignment, harvest log, hunt-area maps, weather and river levels, team chat, inventory, expenses and P&L, memberships, a hunter portal and more. See all 36 features →
Only on HuntReserve
Seven things the big outfitter platforms don't do
- Approve before they bookScreen every hunter, then send a one-time booking code. Private-land and high-end hunts stay invite-only.
- License scan + name matchThe license is read by AI and matched to the waiver signature before the hunter shows up.
- Verified Hunter PassHunters verify their ID, hunting license and hunter-safety card once and share it with any outfitter on HuntReserve.
- State reports pre-filledHarvest reports built from your hunt log, copy-ready, with a countdown to the deadline.
- Waitlist auto-refillCancellations go straight to the next hunter in line. No phone tag, no empty blind.
- AI-drafted quotesOne click reads an inquiry, picks the right hunt and drafts the reply. Our math, your voice, you hit send.
- Live Hunt ProgressEvery party, every hunter, every missing step on one board.
- And 30+ more featuresCalendar, lodging, Camp Mode, QuickBooks, maps, team chat and the rest. See them all →
Marketing, built in
Marketing that keeps the calendar full
HuntReserve partnered with a leading national marketing agency that knows the outdoor industry and specializes in getting local businesses found on Google, Maps and AI search, so Full Draw and Trophy Class come with a real marketing team. Other platforms list you in their marketplace and grow their own brand with your hunts. We grow yours: your website, your Google rankings, your ads and your reviews.
Local SEO
Google Business Profile, citations, on-page fixes and schema so hunters searching "alligator hunt near me" find you, not a marketplace.
AI search (AEO)
Show up when hunters ask ChatGPT, Google AI Overviews and Perplexity who to book with. Structured answers, FAQs and entity data built for AI.
Google Ads
Search campaigns built around your hunts and seasons, with negative keywords, call tracking and conversion tracking set up right.
Meta ads
Facebook and Instagram campaigns with your best trophy shots, retargeting everyone who looked at a hunt and didn't book.
Monthly content
New hunt pages, season guides and articles every month, written to rank and to answer the questions hunters actually ask.
Your own website
A fast, custom site on your domain with HuntReserve booking built in. 5, 10 or 25 pages depending on your package.
Google Business Profile
Your Google listing kept complete and current, with your hunts, photos, posts and replies, so you show up in Maps.
Reporting you can read
Leads, calls, bookings and ad spend in one monthly report, tied back to the channel that brought them in.
Packages
Software and marketing for one monthly price
Every package includes the full HuntReserve platform and a custom website. Full Draw and Trophy Class add the marketing team.
Opening Day
Get found and get booked
$159/mo
or $1,622/yr billed annually, 15% off
Choose Opening Day- The full HuntReserve platform
- Payments to your own Stripe, 2% booking fee
- License scan, waivers, Camp Mode
- Custom website, up to 5 pages, with contact form
- Conversion and call tracking
- Monthly performance report
- HuntIQ: tracking, instant lead alerts, site security
Most popular
Full Draw
Own Google and AI search
$329/mo
or $3,356/yr billed annually, 15% off
Choose Full Draw- Everything in Opening Day, plus:
- 0% booking fees
- Custom website, up to 10 pages
- AI SEO: ChatGPT, AI Overviews and Perplexity visibility
- Monthly content: new hunt pages and articles
- Local SEO: Google Business Profile, citations, on-page
- Google Ads management + Meta (Facebook & Instagram) ads
- Google Business Profile management
- Hunt-page schema and FAQ markup
- Quarterly strategy call
- HuntIQ: AI search scoring, content engine, review requests
Trophy Class
Everything. Done for you.
$899/mo
or $9,170/yr billed annually, 15% off
Choose Trophy Class- Everything in Full Draw, plus:
- Custom website, up to 25 pages, built and hosted
- Cinematic AI hero video and photography for your site
- Full ad management: search, social and retargeting
- More content every month, plus social posting
- Done-for-you setup: packages, waivers, lodging, tags
- Memberships: clubs, leases, dues and season passes
- Dedicated strategist and priority support
- Monthly strategy call
- HuntIQ: your own dashboard, speed, backups, ranking protection
Ad spend is paid directly to Google and Meta and isn't included in the package price. Card processing is Stripe's standard rate, paid by you or passed to the hunter, your choice. Questions about which package fits? Request a call.
The engine behind your marketing
What HuntIQ does for you
HuntIQ is HuntReserve's own marketing engine. It watches your website, your Google listing and your ads around the clock, so your marketing team spends its time on what books hunts instead of busywork. Here's what it does on each package, and what that means for you.
Opening Day
- Tracks every call, form and booking
- You'll know which hunters came from Google, from ads or from AI search, so money goes to what actually fills the calendar.
- Sends you every lead the minute it lands
- No inquiry sits in an inbox overnight while the hunter books someone else.
- Locks down and watches your website
- Login protection and safe updates are on from day one, so your site stays up and out of trouble without you thinking about it.
- Checks your site for problems
- Broken pages, slow loads and missing tracking get flagged before they cost you a booking.
- One plain-English report a month
- Leads, calls, bookings and ad cost on one page. No jargon.
Full Draw adds
- Scores every page for Google and AI search
- Each hunt page gets a score for how well Google, ChatGPT and AI Overviews understand it, and we raise it to 90+. Better scores mean you're the outfitter they recommend.
- A content engine that writes every month
- New hunt pages and articles built around what hunters are searching for right now. More pages that rank means more hunters finding you, every month.
- Shows you where you rank
- Your Google rankings and traffic tracked over time, so you can see what's climbing.
- Keeps your Google listing sharp
- Your Business Profile stays complete and active with fresh photos and posts, so you show up when hunters search Maps.
- Checks the code Google reads
- Your prices, ratings and FAQs are set up so Google can show them right in the search results.
Trophy Class adds
- Your own live dashboard
- Log in any time to see leads, rankings, reviews and ad spend in one place.
- Protects the rankings you've earned
- It spots pages that start slipping and flags them for a refresh before you lose your spot.
- Keeps your site fast, clean and backed up
- Speed checks, broken-link fixes and backups, so hunters never hit a slow page or a dead end and you never lose your site.
- Ads, SEO and social measured together
- Your strategist sees the whole picture and moves budget to whatever is booking the most hunts.
Side by side
How we compare
HuntReserve Full Draw against the leading outfitter platform's ads plan, from their public pricing page in October 2026.
| HuntReserve Full Draw | Leading competitor Growth plan | |
|---|---|---|
| Monthly price | $329 | $399 |
| Booking fees | 0% | 0% |
| Custom website | ✓ Up to 10 pages | ✓ |
| Google Ads (search) | ✓ Included | Meta ads focus |
| Meta (Facebook & Instagram) ads | ✓ | ✓ |
| SEO with monthly deliverables | ✓ | Top custom tier only |
| AI search (ChatGPT, AI Overviews) | ✓ | Not listed |
| Monthly content creation | ✓ | Not listed |
| Post-hunt feedback and photos | ✓ | Review requests |
| Approve hunters before they book | ✓ | Not listed |
| Automatic license scan | ✓ | Not listed |
| Minors with guardian co-sign | ✓ | Not listed |
| Offline waivers in camp | ✓ | Not listed |
| Tags & state harvest reports | ✓ | Not listed |
| Lodging & rooms | ✓ | ✓ |
| QuickBooks | ✓ | ✓ |
| Each hunter pays their own share | ✓ Optional | ✓ |
"Not listed" means we couldn't find it on the competitor's public site; it may exist. Their custom top tier adds SEO and social media at an unpublished price.
See the full comparison with Mallard Bay, HuntDocs, FareHarbor and more →
Your name on the door
Your website, your rankings, your hunters
Marketplaces grow their own domain with your hunts and charge you to get your customers back. Every page we write and every review we earn builds your business, on your domain, under your name.
Talk to us about your outfit
Questions
What outfitters ask us
What is the best outfitter booking software?
The best outfitter booking software is the one built for how hunts actually run: screened clients, a waiver and license for every person in the party, deposits and balances, lodging and the harvest paperwork. HuntReserve does all of that and adds a marketing team on Full Draw and Trophy Class, so the calendar fills too. See how it lines up against Mallard Bay, HuntDocs and others on our full comparison.
How much does outfitter booking software cost?
HuntReserve costs $159, $329 or $899 a month, or $1,622, $3,356 or $9,170 a year when billed annually (15% off), and every package includes the full outfitter booking software and a custom website. Opening Day has a 2% booking fee on online card bookings; Full Draw and Trophy Class have none. Card processing is Stripe's standard rate in your own Stripe account, and ad spend is paid directly to Google and Meta.
Does HuntReserve work for fishing charters and lodges?
Yes. Fishing charters, fly fishing guides and hunting lodges run in the same outfitter booking software: trip types with seats per boat, rooms and beds next to hunt slots, waivers for every guest, deposits and reviews. See fishing charter software and hunting lodge software.
How is it different from tour booking software?
Tour booking tools were built for kayak rentals and city tours. Outfitter booking software has to handle what a hunt needs: approving hunters before they book, a license and waiver for each person in the party, tags and harvest reports, lodging and paperwork at a camp with no signal. HuntReserve was built for exactly that.
Is HuntReserve a marketplace?
No. HuntReserve doesn't list you next to other outfitters or take a marketplace commission. Hunters book on your own website, under your name, and the marketing builds your own rankings, reviews and AI search visibility. If you also list hunts on a marketplace, that's your call; your own site stays home base.
Do you take a cut of my bookings?
On Opening Day, HuntReserve charges a 2% booking fee. Full Draw and Trophy Class have 0% booking fees, so on bigger seasons the upgrade often pays for itself. Payments go straight into your own Stripe account. Stripe's standard card processing applies, and you can pass it to the hunter if you prefer.
Is ad spend included?
No. Your package covers our management of the campaigns. Ad spend is paid directly to Google and Meta, so you always see exactly what was spent and you set the budget.
What is AI SEO?
More hunters now ask ChatGPT, Google's AI Overviews and Perplexity where to book. AI SEO structures your site, FAQs and business information so those tools recognize your outfit and recommend it, the same way classic SEO does for Google search.
Do I get a website?
Yes. Every package includes a custom website on your own domain with HuntReserve booking built in: up to 5 pages with a contact form on Opening Day, up to 10 pages on Full Draw, and up to 25 pages on Trophy Class. Already have a site you love? Add a Book button or embed your booking page and inquiry form instead.
What happens to hunters' licenses and personal information?
Licenses and waivers are stored privately for your outfit only. With the Verified Hunter Pass, hunters choose which outfitters see their documents and can stop sharing at any time.
How do I get started?
Fill out the short form on our Get started page. We'll call you, walk you through HuntReserve with your own hunts, and set up your packages, waivers, payments and website with you.